ERP050 - Selling Cybersecurity
Today on the podcast I'm speaking with Jennifer Bleam with MSP Sales Revolution. Selling Cybersecurity is critical for any IT service provider. After all, the impact of a cyber attack on your clients has an impact on you with recovery work and potential damage to reputation. So How do you sell cybersecurity to your clients? Is it appropriate to use fear as a sales tool? How do you counter the pushback that you get from some clients? Jennifer and I talk about these questions and much more, so please enjoy this topical and actionable conversation with Jennifer Bleam.
Download Jennifer’s 30 Day Cyber Security readiness roadmap here.
Jennifer hosts a facebook community which you can check out here.
Jennifer Bleam is a veteran speaker and respected leader in the IT channel. She has had the privilege of speaking at countless industry events including ones hosted by Continuum, Kaseya, Technology Marketing Toolkit, CharTec, ASCII, and ChannelPro throughout North America, Australia, and Ireland. Not only did Jennifer own an MSP, but she also had the privilege of coaching hundreds of MSPs on selling cybersecurity. She is now consults with IT companies privately to help them sell cybersecurity quickly, easily, and profitably.
