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KPIs & Operations October 8, 2024 2 min read

Do I Need to Hire More Staff?

When service teams face pressure to improve, the answer isn't always more people. Before you hire, eliminate the inefficiency hiding in your operation.

When service teams face pressure to improve, they typically respond with: “We’re too busy, we need more staff.” While understandable, this diagnosis often misses the real problem. Rather than viewing the challenge as insufficient capacity, leaders should reframe it as an opportunity to eliminate inefficiency.

The Source of Your Problem

The root causes of overwork typically include:

  • Underpriced service offerings
  • Lack of technology management standards
  • Limited documentation
  • Time spent on low-value activities

A lean approach to workload management can address these issues before hiring becomes necessary.

Do More, By Doing Less

Time Audits

Conduct detailed timesheet reviews to classify staff activities. Tools like RescueTime can help identify where time goes — service work versus meetings, communication, and wasted time. The goal is questioning the value of every task.

The Value Doom Loop

We often get trapped in a cycle of work that loses its connection to value. Hours spent on tasks nobody would miss create unnecessary waste.

Rank The Work

Analyze ticket loads and categorize by type. Proactive network reviews consuming 3-4 weekly hours with questionable client recognition? Statements of work taking 10 hours weekly with poor close ratios? Question everything.

Efficiency

Before concluding hiring is necessary, examine utilization rates. If teams report being overwhelmed but data shows 30-50% utilization, inefficiencies likely exist. Target: at least 70% average utilization.

Productivity Metrics

Recommended benchmarks:

  • Utilization: 70% minimum average
  • Tickets per Technician:
    • T1 level: 10-20 daily
    • T2 level: 5-10 daily
    • T3 level: 3-5 daily
  • SLA Compliance: Measure to identify friction points

KPIs for Team Growth

Proactive hiring indicators:

  • $10K in MRR: Generally requires one additional staff member
  • Tech-to-Node Ratio: Target 250-300 nodes per technician (aiming for 400); ratios below 150 suggest inefficiency
  • Gross Margin: Target 50-70% on MSP services. This metric should guide hiring conversations — if margins drop below targets with new hires, explore alternatives first.

Instead of “We can’t afford that,” use data-driven reasoning: “Our margin is 53%, targeting 55%. Adding staff would drop us to 38%. What alternatives exist?”

Lean Out the Work on the Service Desk

Many teams carry legacy tasks with unclear value. Prioritize client requests above all else. Low-priority work often can remain unattended without consequence.

Review what occupies your team’s time and question necessity before hiring. Check out ERP088 - How MSPs Must Adapt to WFH for more on adapting your workforce strategy.

TK

Todd Kane

Founder of Evolved Management. Helps MSP operations leaders build teams that run without them through group coaching, consulting, and operational frameworks.

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