ERP018 - AR and Mixed Reality w/ Miguel Sanchez
My guest today is Miguel Sanchez @MSanchezWorld with Mass Ideation. I think that augmented reality and mixed reality are going to have a massive influence on how brands market their ideas and products. Why simply have a glossy photo with some cool print, when you can have a mini-movie built into your advertisement. Miguel's company is leading the way in the industry helping companies use leading-edge technologies to create a more memorable and engaging experience in their marketing work. This market is evolving fast with all the big names getting behind AR after the success of Pokemon GO. I hope you enjoy my conversation with Miguel.
Miguel Sanchez is the Founder and Creative Director of Mass Ideation, a Bronx, NY-based Media & Technology Agency specializing in Strategy, Design, and Emerging Technologies like Augmented Reality, Virtual Reality & Mixed Reality. Prior to creating Mass Ideation, Miguel spent 8 years in the New York digital ad world creating animated and interactive experiences for some of the biggest brands in the world. In 2009 he founded Mass Ideation, where he took his experience and led teams to create campaigns for brands like Pepsi, & IHOP to name a few. Viewing augmented & virtual reality as an emerging technology with vast room for growth, he created ARnews.tv to chronicle and promote the best practices and examples of companies using the technology. Realizing there was a dire need for minorities to see technology as a viable career path he moved his business to the Bronx in 2012 and began partnering with non-profits, to teach technology to disconnected youth.