Robert Merki is Director of Product at CognitiveVR. He started exploring web development at the age of 10 and continued building technology products all throughout his youth. After working at a variety of technology startups, Robert joined cognitiveVR to head up product development. CognitiveVR is a virtual reality analytics company based out of Vancouver BC. The company’s analytics platform helps their customers overcome the complexity of VR to bring them deep insights into how their users are interacting with their products. With the advent of VR, analytics becomes a vital way VR experience creators hone and optimize their narratives, games, and tools.