ERP074 - MSP Marketing Fundamentals
Paul Green - MSP Marketing Expert
Today on the podcast, I'm joined by Paul Green, MSP marketing expert. Paul and I talk about why IT companies really struggle with marketing, despite knowing it's important.
Paul details where to start from scratch on your marketing strategy and how to focus down on qualified leads.
We also chat about the tremendous opportunity to market to your existing client base.
Finally, we talk about how many MSP websites are downright embarrassing and why you should ensure your website represents you in the market.
Paul is knowledgeable and super passionate about MSP marketing, so grab a notepad and get ready to soak up some learnings here.
